Roca – Magic Mirror

For Roca, we prepared an innovative AR filter on Instagram called “Magic Mirror” to promote the latest Kartell by Laufen collection. This unique AR portal was placed on the brand’s official profile on the social media platform Instagram, allowing users to enter a virtual bathroom.

Thanks to augmented reality technology, users could immerse themselves in an interactive space where they could view and experience the latest Kartell by Laufen collection in a way reminiscent of Alice’s journey in Wonderland. The AR filter allows for a detailed exploration of the modern design and functionality of the products, creating an engaging and magical shopping experience.

This innovative approach not only draws attention to the latest collection but also allows for an interactive and immersive engagement with the brand, introducing users to the world of the luxurious bathroom of the future.