Apsys – Magic Reindeers

For Apsys, we organized a unique sales promotion campaign using Augmented Reality (AR) technology for three shopping centers: Rondo Bydgoszcz, Pasaż Łódzki, and Korona Wrocław. The campaign, called “Magic Reindeer,” aimed to increase customer engagement and promote the shopping centers during the holiday season.

The Viuu application was used to integrate AR elements with the shopping center spaces. Customers could download the Viuu app on their smartphones and tablets (available on iOS and Android) to participate in the event.

Participants were tasked with finding five magic reindeer hidden throughout the shopping centers. The reindeer were visible only through the AR app, adding an element of fun and interactivity to the shopping experience. After scanning special stickers placed in various locations around the shopping center, the reindeer would appear on users’ device screens as three-dimensional animations. Participants who found all five reindeer had a chance to win attractive prizes.

The campaign aimed to increase foot traffic to the shopping centers and engage visitors during the holiday season. The interactive game encouraged exploration of different parts of the shopping center, increasing exposure to various stores and offers. “Magic Reindeer” is an innovative campaign that combines modern AR technology with traditional holiday shopping elements, creating a unique and engaging experience for shopping center customers.