Atrium – Where Are the Elves

A sales competition utilizing Augmented Reality (AR) technology in the VIUU app to conduct a promotional campaign at Atrium Promenada. The task was to find 6 elves hidden under stickers throughout the center. They had to be scanned using a mobile app. Upon completing the task, players could claim a prize – one of 6 interactive mugs featuring images of Elves. Scanning the Elf’s image on the mug would reveal its animated version. Each Elf was designed by 3D graphic artists and uniquely animated. The campaign was supported by promotional efforts on OOH media across Warsaw and through online tools (social media/digital).