{"id":895,"date":"2024-04-12T23:34:59","date_gmt":"2024-04-12T23:34:59","guid":{"rendered":"https:\/\/vmsmedia.pl\/projekty\/apsys-magiczne-renifery-aplikacja-viuu\/"},"modified":"2024-07-29T22:29:33","modified_gmt":"2024-07-29T22:29:33","slug":"apsys-magic-reindeers","status":"publish","type":"portfolio","link":"https:\/\/vmsmedia.pl\/en\/projekty\/apsys-magic-reindeers\/","title":{"rendered":"Apsys \u2013 Magic Reindeers"},"content":{"rendered":"

[vc_row row_height_percent=”70″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-wayh” back_image=”446″ overlay_color=”color-wayh” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”127300″ back_color_type=”uncode-palette” overlay_color_type=”uncode-palette”][vc_column column_width_use_pixel=”yes” position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ column_width_pixel=”900″][vc_empty_space empty_h=”5″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_row_inner][vc_column_inner width=”1\/1″][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_size=”h1″ uncode_shortcode_id=”142551″]Wydawnictwo Literackie \u2013 Ksi\u0105zka z AR \u2013 Aplikacja Viuu[\/vc_custom_heading][vc_custom_heading heading_semantic=”h3″ uncode_shortcode_id=”783683″]Viuu Application<\/p>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/1″][vc_single_image media=”446″ media_width_percent=”100″ uncode_shortcode_id=”787410″][vc_column_text uncode_shortcode_id=”145714″]For Apsys, we organized a unique sales promotion campaign using Augmented Reality (AR) technology for three shopping centers: Rondo Bydgoszcz, Pasa\u017c \u0141\u00f3dzki, and Korona Wroc\u0142aw. The campaign, called “Magic Reindeer,” aimed to increase customer engagement and promote the shopping centers during the holiday season.<\/p>\n

The Viuu application was used to integrate AR elements with the shopping center spaces. Customers could download the Viuu app on their smartphones and tablets (available on iOS and Android) to participate in the event.<\/p>\n

Participants were tasked with finding five magic reindeer hidden throughout the shopping centers. The reindeer were visible only through the AR app, adding an element of fun and interactivity to the shopping experience. After scanning special stickers placed in various locations around the shopping center, the reindeer would appear on users’ device screens as three-dimensional animations. Participants who found all five reindeer had a chance to win attractive prizes.<\/p>\n

The campaign aimed to increase foot traffic to the shopping centers and engage visitors during the holiday season. The interactive game encouraged exploration of different parts of the shopping center, increasing exposure to various stores and offers. “Magic Reindeer” is an innovative campaign that combines modern AR technology with traditional holiday shopping elements, creating a unique and engaging experience for shopping center customers.[\/vc_column_text][vc_column_text uncode_shortcode_id=”585201″]