{"id":898,"date":"2024-04-17T23:35:53","date_gmt":"2024-04-17T23:35:53","guid":{"rendered":"https:\/\/vmsmedia.pl\/projekty\/atrium-gdzie-sa-elfy-aplikacja-viuu\/"},"modified":"2024-07-31T20:43:48","modified_gmt":"2024-07-31T20:43:48","slug":"atrium-where-are-the-elves","status":"publish","type":"portfolio","link":"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/","title":{"rendered":"Atrium \u2013 Where Are the Elves"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;70&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;424&#8243; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;181715&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_empty_space empty_h=&#8221;5&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;172301&#8243;]Wydawnictwo Literackie \u2013 Ksi\u0105zka z AR \u2013 Aplikacja Viuu[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;192295&#8243;]Viuu App[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;425&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;525522&#8243;][vc_column_text uncode_shortcode_id=&#8221;153959&#8243;]A sales competition utilizing Augmented Reality (AR) technology in the VIUU app to conduct a promotional campaign at Atrium Promenada. The task was to find 6 elves hidden under stickers throughout the center. They had to be scanned using a mobile app. Upon completing the task, players could claim a prize \u2013 one of 6 interactive mugs featuring images of Elves. Scanning the Elf&#8217;s image on the mug would reveal its animated version. Each Elf was designed by 3D graphic artists and uniquely animated. The campaign was supported by promotional efforts on OOH media across Warsaw and through online tools (social media\/digital).[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;401591&#8243;]<iframe title=\"Gdzie s\u0105 Elfy podsumowanie akcji\" src=\"https:\/\/www.youtube.com\/embed\/pPhXecA-JII\" width=\"1600\" height=\"800\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>[\/vc_column_text][vc_button button_color=&#8221;accent&#8221; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;178394&#8243; link=&#8221;url:https%3A%2F%2Fvmsmedia.pl%2Fen%2Fget-a-quote-for-your-project%2F|title:GET%20A%20QUOTE%20FOR%20YOUR%20PROJECT&#8221;]ESTIMATE PROJECT[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;70&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;424&#8243; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;181715&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":790,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[19],"class_list":["post-898","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-viuu-app"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Atrium \u2013 Where Are the Elves - vmsmedia.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atrium \u2013 Where Are the Elves - vmsmedia.pl\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_height_percent=&#8221;70&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;424&#8243; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;181715&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/\" \/>\n<meta property=\"og:site_name\" content=\"vmsmedia.pl\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-31T20:43:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vmsmedia.pl\/wp-content\/uploads\/2024\/04\/akcjagaminowazwykorzystaniemar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/\",\"url\":\"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/\",\"name\":\"Atrium \u2013 Where Are the Elves - vmsmedia.pl\",\"isPartOf\":{\"@id\":\"https:\/\/vmsmedia.pl\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmsmedia.pl\/wp-content\/uploads\/2024\/04\/akcjagaminowazwykorzystaniemar.jpg\",\"datePublished\":\"2024-04-17T23:35:53+00:00\",\"dateModified\":\"2024-07-31T20:43:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/#primaryimage\",\"url\":\"https:\/\/vmsmedia.pl\/wp-content\/uploads\/2024\/04\/akcjagaminowazwykorzystaniemar.jpg\",\"contentUrl\":\"https:\/\/vmsmedia.pl\/wp-content\/uploads\/2024\/04\/akcjagaminowazwykorzystaniemar.jpg\",\"width\":1920,\"height\":1152},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/vmsmedia.pl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projekty\",\"item\":\"https:\/\/vmsmedia.pl\/en\/projekty\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Atrium \u2013 Where Are the Elves\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vmsmedia.pl\/en\/#website\",\"url\":\"https:\/\/vmsmedia.pl\/en\/\",\"name\":\"vmsmedia.pl\",\"description\":\"vmsmedia.pl\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vmsmedia.pl\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Atrium \u2013 Where Are the Elves - vmsmedia.pl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/","og_locale":"en_US","og_type":"article","og_title":"Atrium \u2013 Where Are the Elves - vmsmedia.pl","og_description":"[vc_row row_height_percent=&#8221;70&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;424&#8243; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;181715&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; [&hellip;]","og_url":"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/","og_site_name":"vmsmedia.pl","article_modified_time":"2024-07-31T20:43:48+00:00","og_image":[{"width":1920,"height":1152,"url":"https:\/\/vmsmedia.pl\/wp-content\/uploads\/2024\/04\/akcjagaminowazwykorzystaniemar.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/","url":"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/","name":"Atrium \u2013 Where Are the Elves - vmsmedia.pl","isPartOf":{"@id":"https:\/\/vmsmedia.pl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/#primaryimage"},"image":{"@id":"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/#primaryimage"},"thumbnailUrl":"https:\/\/vmsmedia.pl\/wp-content\/uploads\/2024\/04\/akcjagaminowazwykorzystaniemar.jpg","datePublished":"2024-04-17T23:35:53+00:00","dateModified":"2024-07-31T20:43:48+00:00","breadcrumb":{"@id":"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/#primaryimage","url":"https:\/\/vmsmedia.pl\/wp-content\/uploads\/2024\/04\/akcjagaminowazwykorzystaniemar.jpg","contentUrl":"https:\/\/vmsmedia.pl\/wp-content\/uploads\/2024\/04\/akcjagaminowazwykorzystaniemar.jpg","width":1920,"height":1152},{"@type":"BreadcrumbList","@id":"https:\/\/vmsmedia.pl\/en\/projekty\/atrium-where-are-the-elves\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/vmsmedia.pl\/en\/"},{"@type":"ListItem","position":2,"name":"Projekty","item":"https:\/\/vmsmedia.pl\/en\/projekty\/"},{"@type":"ListItem","position":3,"name":"Atrium \u2013 Where Are the Elves"}]},{"@type":"WebSite","@id":"https:\/\/vmsmedia.pl\/en\/#website","url":"https:\/\/vmsmedia.pl\/en\/","name":"vmsmedia.pl","description":"vmsmedia.pl","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vmsmedia.pl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/vmsmedia.pl\/en\/wp-json\/wp\/v2\/portfolio\/898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmsmedia.pl\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/vmsmedia.pl\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/vmsmedia.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmsmedia.pl\/en\/wp-json\/wp\/v2\/comments?post=898"}],"version-history":[{"count":2,"href":"https:\/\/vmsmedia.pl\/en\/wp-json\/wp\/v2\/portfolio\/898\/revisions"}],"predecessor-version":[{"id":990,"href":"https:\/\/vmsmedia.pl\/en\/wp-json\/wp\/v2\/portfolio\/898\/revisions\/990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmsmedia.pl\/en\/wp-json\/wp\/v2\/media\/790"}],"wp:attachment":[{"href":"https:\/\/vmsmedia.pl\/en\/wp-json\/wp\/v2\/media?parent=898"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/vmsmedia.pl\/en\/wp-json\/wp\/v2\/portfolio_category?post=898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}