{"id":914,"date":"2024-04-10T23:34:03","date_gmt":"2024-04-10T23:34:03","guid":{"rendered":"https:\/\/vmsmedia.pl\/projekty\/roca-magiczne-lustro-filtr-ar-instagram\/"},"modified":"2024-07-31T21:54:19","modified_gmt":"2024-07-31T21:54:19","slug":"roca-magic-mirror","status":"publish","type":"portfolio","link":"https:\/\/vmsmedia.pl\/en\/projekty\/roca-magic-mirror\/","title":{"rendered":"Roca \u2013 Magic Mirror"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;70&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;470&#8243; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;203425&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_empty_space empty_h=&#8221;5&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;827909&#8243;]Wydawnictwo Literackie \u2013 Ksi\u0105zka z AR \u2013 Aplikacja Viuu[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;557436&#8243;]Instagram AR Filter[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;471&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;968230&#8243;][vc_column_text uncode_shortcode_id=&#8221;211639&#8243;]<\/p>\n<p>For Roca, we prepared an innovative AR filter on Instagram called &#8220;Magic Mirror&#8221; to promote the latest Kartell by Laufen collection. This unique AR portal was placed on the brand&#8217;s official profile on the social media platform Instagram, allowing users to enter a virtual bathroom.<\/p>\n<p>Thanks to augmented reality technology, users could immerse themselves in an interactive space where they could view and experience the latest Kartell by Laufen collection in a way reminiscent of Alice&#8217;s journey in Wonderland. The AR filter allows for a detailed exploration of the modern design and functionality of the products, creating an engaging and magical shopping experience.<\/p>\n<p>This innovative approach not only draws attention to the latest collection but also allows for an interactive and immersive engagement with the brand, introducing users to the world of the luxurious bathroom of the future.<\/p>\n<p>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;965504&#8243;]<iframe title=\"Augmented Reality - Roca\" src=\"https:\/\/www.youtube.com\/embed\/4JisXkZnRj4\" width=\"524\" height=\"931\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>[\/vc_column_text][vc_button button_color=&#8221;accent&#8221; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;205159&#8243;]ESTIMATE PROJECT[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;70&#8243; 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