Casillero del Diablo – Legendary Wine
Viuu App
For the Casillero del Diablo brand, we prepared the “Legendary Wine” project using Augmented Reality (AR) technology with the Viuu app. The app allows customers to scan wine bottle labels to access detailed information and professional wine advice. By purchasing a bottle of Casillero del Diablo wine and scanning the label with the Viuu app, customers could see a hologram of a virtual Wine Advisor on their smartphone screen. The advisor would explain the unique features of that particular wine, such as its flavor intensity and aromatic notes. The advisor also suggested that the wine would pair perfectly with grilled steak or a cheese board. Additionally, customers could watch a short film about the history of the Casillero del Diablo brand and its legendary reputation in the wine world.