Sangre de Toro – eSommelier

The project was a complete innovation and the first of its kind tool available to Polish consumers. To fully experience the possibilities offered by augmented reality, all you needed was a smartphone and the VIUU app. By scanning the wine label with the app, consumers had the opportunity to expand their knowledge about various wine variants. Thanks to augmented reality, a hologram of a sommelier would appear over the label, providing engaging and accessible information about the product.

The project involved a total of ten wine variants: six from the Spanish winery Torres, one of the highest-rated wineries in Europe and a winner of many prestigious awards, and four from the Mare Magnum winery, located in sunny Sicily.