L’Oréal – Maybelline Music Stories

In collaboration with the Creative Pro agency, we prepared unique AR experiences for L’Oréal’s Maybelline New York brand by creating special AR filters on Instagram called “Maybelline Music Stories.” Four AR filters were designed to allow participants of the Maybelline Music Stories concert to immerse themselves in the vibrant atmosphere of New York City. Each filter reflected different aspects of the dynamic city, from its iconic buildings to nightlife and creative energy.

These effects were made available on the official social media profile on Instagram, allowing concert participants to partake in this unique, virtual experience. The AR filters not only enriched the concert experience but also enabled interactive and immersive fun with the brand, strengthening its connection with a modern and urban lifestyle.