POT – Mural with Augmented Reality

The Polish Tourism Organization (POT) created a unique mural using Augmented Reality (AR) technology. We realized this project in collaboration with the RW Group. This innovative mural invited people to explore the charms of Eastern Poland, offering an interactive experience with an AR hologram. The guide for this virtual journey is the well-known actress Katarzyna Bujakiewicz. Thanks to AR technology, viewers could scan the mural with their smartphones and see Katarzyna Bujakiewicz come to life on the screen, talking about the most beautiful places and tourist attractions in the region. This modern form of promotion aimed to attract tourists and showcase the cultural and natural richness of Eastern Poland.