M1 – Football Cards with Augmented Reality

Holostix is an innovative promotional campaign organized in M1 shopping centers that uses football cards with an Augmented Reality (AR) game. The campaign aims to encourage customers to shop and engage them in interactive fun.

To receive an AR card, promotion participants had to make purchases of at least 20 PLN in one of the participating shopping centers. Each card featured a unique football theme and was equipped with AR technology. Participants could collect a total of 11 magical cards, each representing a different football player.

By scanning the cards with the dedicated app, users could play an exceptional football game called HoloStix Triky Team. The game uses AR technology, allowing players to bounce a virtual ball in real time and perform football tricks with the scanned players.

Benefits for customers and shopping centers:

• Increased sales: The promotion encourages customers to shop in order to receive the football cards.
• Customer engagement: The interactive AR game engages customers, providing them with entertainment and increasing the time spent in the shopping center.
• Modern technology: The use of AR attracts attention and sets the shopping centers apart from the competition.
• Customer loyalty: The ability to collect cards and unlock additional games motivates customers to visit more frequently.